The Wind-Up Bird Chronicle
by Haruki Murakami
Redesign a book. Minimum 32 pages.
Combining what in Japan was released as three separate volumes into one massive read adds a heaviness that parallels the tone of the book. Striving for typographic perfection meant detailed proofing of text including the analysis of over 2,200 hyphens. The book block and the silk screened cloth cover are hand done, and the cover sleeves are debossed bricks with a die cut hole to remind of the well which is central to the story. In the end book reaches 788 pages.
Redesign a magazine that has gone from six issues per year to only online since 1993.
Cater towards a younger demographic while maintaining the needs of the original audience. First a new masthead and playful barcode to catch the eye. Then the magazine opens with articles on new, young alt-country acts which pulls in younger readers while introducing the established readers to new artists that will appeal to their tastes.
Liberty Bar & Sushi
Rebrand a local restaurant to more closely reflect its interior environment, which is classy, powerful and elegant.
Start with the name and what the word Liberty invokes: freedom, rights, revolution. Based on this create a strong, sharp-angled logo. The slogan ‘Protect Your Right to Good Taste’ is a rally against prohibition.
SCCA Portfolio Show
To brand the annual Seattle Central Creative Academy's Portfolio Show in a clear manner that could be carried on in subsequent years.
Valeriana Bedtime Tea